Hi folks,
Thanks for dropping by. I assume you’ve clicked on this section to find out more about yours truly — background, work experience, favorite salad dressing, that sort of thing. Alright then, let’s get into it.
My working life began in fast-moving consumer goods marketing back in Germany, which left me a little, shall we say, disillusioned. I needed some vocational therapy. So I traded in my marketing boots for thongs (the Australian kind) and moved to Oz, where I eventually found my true calling: advertising.
Over the past two decades, I’ve had the pleasure of working at agencies including Leo Burnett Sydney, Crispin Porter + Bogusky Miami, and Saatchi & Saatchi New York, leading creative teams and helping shift consumer behaviour across a wide range of brands and categories – from fast food to fast cars, corn flakes to flaky scalp relief.
As Executive Creative Director at We Are Unlimited in Chicago, I led the creative output for one of the world’s most iconic brands – McDonald’s – and helped turn a fledgling agency into the most awarded in the Windy City.
Outside of work, I love to travel, ride roller coasters, and imbibe wine… in moderation, mind you. Or else I might start reminiscing about those old marketing days.
That’s me in a nutshell. If you’d like to know more, feel free to click the LinkedIn button below, or drop me a line via the Contact page.
PS: It’s honey-mustard.